Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the
consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world’s leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. www.tracx.com |
Offering |
Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey.
Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world’s leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. |
Challenges and Benefits
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Tracx provides numerous and versatile applications of our social business management solution that enable clients to break social out of its traditional shell and inform all departments of their organization - from supply chain management to HR, sales, marketing and operations.
Tracx gives brands the ability to create social media plans and refine them, as well as analyze mass amounts of data from across the social web. This data is then made actionable, enabling users to better understand all aspects of their business - from customers, to competitors to influencers. Through these insights, Tracx empowers smarter, timelier, more effective and contextually relevant engagements that drive meaningful business results. Tracx’s strategic partners include Ditto Labs, Sugar CRM, Liveperson and Datasift. Tracx is also integrated with Google Analytics and IBM Coremetrics. |